About me

Hi, I’m Saniksha Adnani, a Dubai-based makeup educator with over 15 years of experience and 4,000+ students taught. My love for makeup began years ago, and what started as a passion quickly turned into a career. I became a makeup artist, but it was while teaching beginners that I truly found my purpose.

Time and again, I saw how overwhelming makeup could be for someone just starting out. The brushes, the techniques, the endless product choices, it was confusing. I made it my mission to simplify makeup for beginners and give them the right tools. That’s what inspired me to create no brainer by Sani - a set of 11 essential, clearly labeled, vegan, and hypoallergenic brushes designed specifically for beginners. Easy to use, affordable, and practical, just the way makeup should be!

Alongside teaching, I also began showing up more on camera to share my work and content. That’s when I realized that makeup for camera is a whole different game and what works in real life doesn’t always translate on screen. After lots of trial and error, I figured out the products, techniques, and lighting tricks that really work. And when I saw other creators struggling with the same thing, I knew I had to share everything I’d learned and that is how this digital course came to be.

Today, everything I do, whether it’s teaching, creating content, or building my brand No Brainer is rooted in making makeup feel simple, empowering, and truly beginner-friendly.